Krispy Kreme Digital Dozens Fundraising Campaign FAQ

What is a Krispy Kreme Digital Dozens Fundraising Campaign?

Digital Dozens are a low-effort and convenient way to raise money for your organization. When you create a Krispy Kreme Digital Dozens campaign, supporters can purchase Digital Dozens from your Fundraising Campaign Page and redeem their order in-store during their next visit!

At the end of the campaign, your donation is mailed to you as one check. No more collecting individual payments, tracking and sending out redemption codes, or dealing with order minimums–just enroll, share with your community, and collect your check*. That’s it!

NAVIGATE TO:

GENERAL

• How does a Krispy Kreme Digital Dozens fundraising campaign work?
• Is my group eligible to participate in a Krispy Kreme Digital Dozens fundraising campaign?
• In addition to supporting my cause, why should supporters buy Krispy Kreme Digital Dozens?
• How much will my organization raise from a Digital Dozens campaign?
• How can I make sure I have a successful fundraising campaign with Digital Dozens?
• Do supporters have to be in my area to participate in my Digital Dozens fundraising campaign?
• What is a Krispy Kreme Digital Dozens Subscription?

MANAGING YOUR CAMPAIGN

• Is there a minimum purchase requirement to receive donations for my Digital Dozens fundraising campaign?
• How much do we sell Digital Dozens for?
• How do I set a fundraising goal for my Digital Dozens campaign?
• Can I adjust the timeframe of my Digital Dozens fundraising campaign?
• How do I view and adjust my Digital Dozens campaign settings?
• How do I view my Digital Dozens campaign progress?
• How do I see who has supported my Digital Dozens campaign so far?

CAMPAIGN PROMOTION

• When/how often should I promote my Digital Dozens campaign to my community?
• What promotional tools will I receive to help promote my Digital Dozens campaign?
• There is an issue with one of my Digital Dozens campaign promo tools, what do I do?
• How do I add people to my team to help promote my Digital Dozens fundraising campaign?
• What is my Digital Dozens Campaign Promotion Page?
• I was added as a Team Member to a Digital Dozens Fundraising Campaign, what do I do?

PURCHASING DIGITAL DOZENS

• How much of the Digital Dozens price goes back to my organization?
• How do supporters purchase Digital Dozens from my campaign?
• What are acceptable payment methods for Digital Dozens?
• What products are available for my supporters to order for through my Digital Dozens campaign?

REDEEMING DIGITAL DOZENS

• Where can supporters redeem their Digital Dozens?
• How will supporters redeem their Digital Dozens?
• When will my supporters receive their Digital Dozens redemption codes?
• Does a supporter have to redeem all of their Digital Dozens at the same time?
• One of my supporters is having an issue redeeming their Digital Dozens, how can I help them?

RECEIVING YOUR DONATION

• When (and how) will I receive my donation for my Digital Dozens campaign?
• How will I receive my donations from Krispy Kreme Digital Dozens Subscription purchases?

 

COMMON QUESTIONS

How does a Krispy Kreme Digital Dozens fundraising campaign work?

Making a Fundraising Campaign Request

Fundraising with Krispy Kreme Digital Dozens is easy! First step is to sign up and request a campaign. While your request is under review, you can get started customizing your campaign–price per dozen, campaign start and end date, your fundraising goal & more!

Once you’ve requested a campaign, your campaign will typically be approved within 1-3 business days. You will receive an email notification if your campaign is approved and then it’s time to promote!

Promoting Your Campaign

When you create a Krispy Kreme Digital Dozens campaign, you receive a custom promo kit with 20+ tools to help you spread the word with your supporters and on social media--including social media feed and story posts, videos, and captions as well as templates for text and email blasts to your network.

Pictured Above: Social Media Feed Image - Promo Tool Example

All that's left is to share your Campaign Promotion Page on social media, send an email blast to your friends and family, anything to spread the word to your community about how they can give back--and get great benefits in the process! We provide over 20 custom promo tools to help you do this, check out everything this includes here.

Supporters can give back to your organization by ordering Krispy Kreme Digital Dozens for themselves or as a gift from your unique Campaign Promotion Page and redeem their order in-store at their local Krispy Kreme.

Receiving the Donation

We will keep you updated on supporter participation throughout the duration of the campaign. Once the end date has passed, we will email you the results and mail a donation check of all proceeds earned during the campaign to the address you have provided. The check will be delivered within 4-6 weeks of the campaign end date.

Is my group eligible to participate in a Krispy Kreme Digital Dozens fundraising campaign?

Organizations are welcome to submit a signup request. You will be notified by email if your signup application has been approved. The clock starts once you’ve received an email notifying you that your campaign has been confirmed! Campaigns are typically confirmed within 1-3 business days of signing up.

In addition to supporting my cause, why should supporters buy Krispy Kreme Digital Dozens?

If their delicious reputation isn’t enough, Krispy Kreme has proudly supported community organizations for over 50 years! Whether ordering as a surprise gift for the office, goodies for the classroom, or as a quick treat for the family at home, Krispy Kreme Original Glazed dozens are a classic that everyone can enjoy.

How much will my organization raise from a Digital Dozens campaign?

This can depend on a variety of factors, including the selling price you set for your Digital Dozens and the reach of your promotion efforts in the community. Organizations in the past have raised over $1,000 from a single Digital Dozens campaign! This is in part due to the fact that supporters can participate from all over the country.

Promotion is key. Spread the word via multiple channels–like social media, text and printed flyers–and add team members to your campaign to exponentially increase awareness of your fundraiser. We make this easy with custom promo tools built to help you spread the word. 

How can I make sure I have a successful fundraising campaign with Digital Dozens?

The best way to have a successful fundraising campaign is to make sure people know about it!  Here are a few tips to keep in mind:

1. Set a goal. To be successful, you should have a fundraising goal in mind that you want to hit. Your Campaign Promotion Page helps supporters visualize your progress and motivates them to help you get there.
2. Get your organization involved. Add team members to your campaign to exponentially increase awareness of your fundraiser. 
3. Spread the word via multiple channels. We offer 20+ custom tools spanning social media, printed flyers, text and email to help you stay on top of promotion.
4. Choose a campaign timeframe that is ideal for the supporters you want to reach. Organizers tend to run campaigns for 14-30 days surrounding a popular event or season (Back-to-School, Halloween, etc) to allow time for people to participate without losing the sense of urgency that can fade with longer campaigns. 

(Pictured Above: Custom Campaign Promotion Page)

Do supporters have to be in my area to participate in my Digital Dozens fundraising campaign?

No, and that’s the best part–people can support from anywhere in the country! This offer is valid at 370+ participating Krispy Kreme locations across the U.S. Find a location near you. Please note that Krispy Kreme Digital Dozens cannot be redeemed at Connecticut or Puerto Rico Krispy Kreme locations. 

What is a Krispy Kreme Digital Dozens Subscription?

Your supporters can now become Super Supporters by purchasing a Digital Dozens Subscription from your Campaign Promotion Page! Supporters will get their order of dozens monthly which will continue to support your organization. More information on receiving these ongoing donations can be found here.

MANAGING YOUR CAMPAIGN

Is there a minimum purchase requirement to receive donations for my Digital Dozens fundraising campaign?

No. There are no campaign minimums to participate. All you have to do is create a campaign and promote this sweet deal to your community!

How much do we sell Digital Dozens for?

Digital Dozens cost $7.50 each, and you have the option to set the price of your dozens between $9.00 and $30.00. The difference between the cost and the price you set is your organization’s profit. We recommend selling them to your supporters for $15.00, to generate the best results for your organization. Each Digital Dozen is redeemable at any participating Krispy Kreme shop for one dozen Original Glazed Doughnuts.

Keep in mind: Standard credit card processing fees + $1 for check processing deducted from your total donation.

How do I set a fundraising goal for my Digital Dozens campaign?

Once you complete the signup for a Krispy Kreme Digital Dozens fundraising campaign, you will immediately be prompted to set a fundraising goal. This can be a dollar amount ($500) or a number of dozens you’d like to sell. 

Note: Once your campaign has started, you will not be able to adjust the type of goal you have created (dozens vs total donation amount). For example: if you set a fundraising goal of $500, after the campaign start date you can increase the goal to $700, but you cannot change the goal to 50 dozens sold.

Can I adjust the timeframe of my Digital Dozen fundraising campaign?

Absolutely! After submitting a request, you will be prompted to adjust the timeframe of your campaign while your request is in review. Campaigns have a maximum duration of 90 days–besides this, feel free to customize your campaign to a timeframe that works best for your schedule!

Note: By default, campaigns will begin the day after they have been reviewed and approved. Once your campaign has begun, any changes to your start date must be requested by messaging our support team.

How do I view and adjust my Digital Dozen campaign settings?

When you create a Digital Dozens fundraising campaign, you will be able to manage all of the details of your campaign from your Campaign Management Page.

(Pictured Above: Campaign Management Page)

From this page you can adjust the campaign settings listed below (“Manage” tab), access your promo tools (“Promote” tab), and view all supporters of your campaign so far (“Supporters” tab).

Customizable Campaign Settings:

• Dozen Price
• Fundraising Goal
• Campaign Start and End Date
• “Why We’re Raising” Description
• Organization Logo

How do I view my Digital Dozens campaign progress?

You and all of your supporters can view your progress from your Campaign Promotion Page!

(Pictured Above: Custom Campaign Promotion Page)

Here you can view the number of dozens sold, total donations so far, and also view a full list of supporters along with their personal messages for your campaign.

How do I see who has supported my Digital Dozens campaign so far?

View all supporters of your campaign from the “Supporters” tab of your Campaign Management Page:

(Pictured Above: Supporter tab - Campaign Management Page)

Access your Campaign Management Page by signing in to your account and clicking “Manage” next to your active/upcoming campaign on your GroupRaise dashboard.

CAMPAIGN PROMOTION

When/how often should I promote my Digital Dozens campaign to my community?

A potential supporter must see a message at least 7 times before they'll be provoked to take an action.

Most people do not act the first time they are prompted to support your campaign. There are a few reasons for this:

• Too busy at the moment
• Don’t have a credit card nearby
• Have questions about the program
• Want to talk to someone else before deciding
• Waiting for social proof that other people are getting involved

There is an easy way to counteract this: spreading the word over multiple channels, at key milestones of your campaign! This reminds supporters that this is something they can still benefit from and how easy it is to participate. 

We have done the work of creating the social posts, emails and texts that you need (learn about which tools we provide you here) AND we go one step further to send you email notifications prompting you to post in specific channels at key moments of your campaign! Here are the best times to give your promotion a boost:

• First day of your campaign
• Days 2-3 of your campaign
• Weekly reminder, ideally early in the week
• Goal-related milestones hit (25%, 50%, 75% to goal)
• Time-related milestones hit (halfway through the campaign, one week left)
• Deadline reminders (72, 48 hours)
• Last day of campaign

If you ever have any questions about promotion, we can help! Just reach out to our support team and we’d be happy to help guide you through your promotion strategy for your campaign.

What promotional tools will I receive to help promote my Digital Dozens campaign?

We generate over 20 promo tools to save you time while expanding your reach. These tools are always accessible from your Campaign Management Page and, as a bonus, we’ll send you notifications via email recommending what to post (and where!) at key moments of your campaign. Promo tools include:

• Campaign Promotion Page
• Printable Flyer
• Social Media Images (with suggested captions!)
• Social Media Story Posts
• Social Media Videos
• Forwardable Texts
• Forwardable Emails
• Facebook Event Banner + Description

You can use these tools to create your own promotion strategy or use our Campaign Promotion email notifications as prompts to post! All captions, texts and emails are suggestions that you are free to edit to whatever suits the needs of you and your organization.

There is an issue with one of my Digital Dozen campaign promo tools, what do I do?

All promo tools are designed based on information in your profile associated with your campaign. If the information in an image or video is incorrect, please first check your campaign settings to confirm that the information in the image/video is not accurate.

Keep in mind that any changes made to your campaign require at least 24 hours to be applied to promo images and videos. This applies to changes to your fundraising goal, number of supporters, total donations so far, etc. 

If there is an issue with any of your tools beyond this, please let us know so we can look into it further and get you back on track!

How do I add people to my team to help promote my Digital Dozen fundraising campaign?

When it comes to fundraising promotion, the more the merrier! Enlist help from your organization and anyone who wants to get involved (and increase your donations by up to 10x!) by building a Fundraising Team.

When you invite someone to join your team they will receive an email invitation. They become “Active” once they accept this invite and will then get access to all the same promo tools you do as an organizer, as well as email notifications prompting them when it’s a good time to post!

Team members will receive a unique Campaign Promotion Page url with their own referral code that allows you to track which Digital Dozens purchases came from their promotion efforts from your Campaign Management Page. You can also set a Fundraising Goal for each member as motivation to get the word out!

What is my Digital Dozens Campaign Promotion Page?

(Pictured Above: Custom Campaign Promotion Page)

Once your campaign is live, you will get a Campaign Promotion Page where your supporters can buy Digital Dozens and give back to your organization. This page is unique to your campaign and highlights to supporters why you’re raising, campaign progress, and a list of all donors so far!

(Pictured Above: Purchase Experience - Campaign Promotion Page)

Members of your community can purchase one or more dozens for themselves, or as a gift for friends and family, and redeem their dozens in the nearest participating Krispy Kreme store. Once your campaign is complete, a donation check will be mailed to the address listed on your organization’s profile.

I was added as a Team Member to a Digital Dozens Fundraising Campaign, what do I do?

As a team member, your role is simply to support the campaign organizer in their promotion efforts, and we’ve made this easy!

Once you’ve accepted your email invitation, you will get a unique referral url to use in your promotion that will help the organizer track all purchases attributed to your promotion efforts. 

The organizer will set a fundraising goal for you that you can then adjust to an amount that you feel is achievable. To help you reach your goal, you will also get access to promo tools custom-made for this campaign and email notifications prompting you to post in specific channels at key moments of the campaign!

Have more questions? Contact the organizer of the fundraising campaign or reach out to our support team.

PURCHASING DIGITAL DOZENS

How much of the Digital Dozen price goes back to my organization?

That’s up to you! Digital Dozens cost $7.50 each, and you have the option to set the price of your dozens between $9.00 and $30.00. The difference between the cost and the price you set is your organization’s profit. We recommend selling them to your supporters for $15.00, to generate the best results for your organization. Each Digital Dozen is redeemable at any participating Krispy Kreme shop for one dozen Original Glazed Doughnuts.

Keep in mind: Standard credit card processing fees + $1 for check processing deducted from your total donation. Campaigns resulting in no sales are not charged these small fees.*

Note: The price per dozen can only be customized up until the start date of your campaign, so make sure to review and update this to a price of your choosing before your campaign begins.

How do supporters purchase Digital Dozens from my campaign?

(Pictured Above: Custom Campaign Promotion Page)

Supporters can buy Digital Dozens on your Campaign Promotion Page as soon as your campaign begins! They can purchase as many dozens as they want in one transaction and they have the ability to gift the whole order or individual dozens from the order to those they care about.

What are acceptable payment methods for Digital Dozens?

Digital Dozens are purchased online on your Campaign Promotion Page via debit or credit card (Visa, MasterCard, Discover, or American Express). 

What products are available for my supporters to order through my Digital Dozens campaign?

Supporters can purchase Digital Dozens through your Campaign Promotion Page. Each Digital Dozen is redeemable at any participating Krispy Kreme shop for one dozen Original Glazed Doughnuts.

REDEEMING DIGITAL DOZENS

Where can supporters redeem their Digital Dozens?

Krispy Kreme Digital Dozens can be redeemed at any participating Krispy Kreme shop (over 370!) across the U.S. Find a location near you. Please note that Krispy Kreme Digital Dozens cannot be redeemed at Connecticut or Puerto Rico Krispy Kreme locations. 

How will supporters redeem their Digital Dozens?

Supporters of your campaign will receive email confirmation with a link to access their redemption codes once their purchase is complete.

(Pictured Above: Order Confirmation Email)

Once they click “Redeem (or Gift) Your Dozens” in this email, they will be able to see all Digital Dozens associated with their order.

To Redeem:

1. Visit your favorite Krispy Kreme shop.
2. Tell the cashier you would like to redeem your Digital Dozens order and show them the code(s) on your Digital Dozens Redemption Page (for more than 3 dozens, please call at least 24 hours in advance).
3. Enjoy! Get your dozens to enjoy with your office, family, and friends. Encourage them to support too!

When will my supporters receive their Digital Dozen redemption codes?

Immediately! After they have purchased Digital Dozens from your Campaign Promotion Page, they will receive an email notification letting them know that their payment has been processed with a link to access the redemption codes for their Digital Dozens.

Does a supporter have to redeem all of their Digital Dozens at the same time?

No. Each dozen has a unique redemption code so that they can be redeemed at any time. Supporters even have the ability to spread the love by gifting Digital Dozens to friends and family!

Please Note: If a supporter would like to redeem more than 3 dozens in one visit, they must call at least 24 hours in advance.

One of my supporters is having an issue redeeming their Digital Dozens, how can I help them?

If a campaign supporter is encountering an issue redeeming their Digital Dozens, it is best for them to contact our support team here. We will need to know the name and email address associated with the order, as well as the specific issue they need resolved. If relevant, attaching screenshots is useful.

RECEIVING YOUR DONATION

When (and how) will I receive my donation for my Digital Dozens campaign?

When your campaign is complete, you will receive an email notification letting you know how much you’ve raised for your organization. Your donation check will be mailed to the address listed on your organization profile within 4-6 weeks of your campaign end date.

Interested in receiving your donation in another way? Let us know by sending our support team a message!

How will I receive my donations from Krispy Kreme Digital Dozens Subscription purchases?

Any transactions on subscriptions processed during your campaign timeframe will be included in your final campaign payout. Ongoing subscription transactions past your campaign end date will be distributed once you’ve raised $100 or more. Payouts can be expected at the end of each month with a minimum balance of $100. Balances under $100 can be distributed upon request 6 months after your campaign ends.

*Please Note: The final campaign donation will be subject to standard card processing fees placed by payment processors ($0.49 + 2.6%) + $1 for check processing. GroupRaise does not charge a platform fee or take a % of your online donations.